The objective
Measure visibility through the actions that follow.
For this retail store, the reporting connected local search exposure with practical customer actions: calls, requests for directions, and visits to the website. This gave the engagement a clear way to track both visibility and interaction over time.
The case study brings together three sources of evidence: the quarterly profile performance comparison, a selected local ranking scan, and a separate Google Search Console snapshot.
The work
A consistent rhythm of updates and measurement.
The report’s completed-action log documents recurring content and directory work alongside regular reporting. Four parts of that process are reflected in the evidence.
Regular profile updates
The activity log records recurring Google Business Profile posts throughout the reporting period, maintaining a consistent publishing rhythm.
Photos and supporting content
Repeated image uploads, FAQ preparation, and video creation supported the ongoing profile content work documented in the report.
Directory consistency
Recurring updates covered 49 business directories, making listing maintenance part of the ongoing visibility work.
Performance measurement
Profile views, calls, direction requests, website clicks, and local ranking scans provided a measurable record. Search Console supplied a separate view of organic website performance.
Profile performance
Growth in visibility and customer actions.
During April 15–July 15, the profile recorded 6,850 Search views, up 44%, and 5,042 Maps views, up 70% against the report’s prior period. The source chart shows both channels across the same reporting window.
More calls, direction requests, and website clicks.
Calls increased from 150 to 251, while direction requests increased from 638 to 1,064. Both measures show a rounded 67% gain in the report. Website clicks from the profile rose from 314 to 376, a rounded 20% increase.
Selected local ranking result
A wider footprint in the top three.
For the selected search “vape shop near me,” average map position improved from 6.22 to 3.95 between March 13 and July 1, 2026. Top-three placements increased from 26.04% to 42.01% of the tracked scan points.
The side-by-side maps show the change geographically, with more of the measured area returning positions one, two, or three in the comparison scan.
Organic search
A separate view of website search performance.
The supplied Google Search Console screenshot shows 2.13K total clicks, 103K total impressions, and an average position of 8.2 for its selected custom date range. It adds website-level search context alongside the Google Business Profile results.
Evidence notes
The dates and measures behind the results.
- Profile views and customer-action figures come from the Boardwalk Vapes — Destin report for April 15–July 15, 2026. Percentage changes use its displayed prior-period comparison; the action panels label the two periods “Last period” and “This period.”
- The local ranking example compares March 13 with July 1, 2026 for one selected keyword. Top-three placement percentages describe tracked scan points for that keyword.
- Search Console figures are the totals displayed for the screenshot’s custom date range. Its exact start and end dates are not displayed. These website search metrics are presented separately from profile activity.
- Report images are excerpts of the original charts and ranking panel, with their metric values and date labels preserved. Calls, direction requests, website clicks, and search impressions are activity measures.