Service 04
I build business websites and WordPress sites, modernize existing websites, and add interactive tools. Choose a defined one-time project or an ongoing managed plan, with hosting and care available to suit the scope.
View the website demosStart with what you need
Website work extends my Google Business Profile, reputation, and local visibility consulting. I focus on helping customers understand your business and take the next step.
I design responsive business websites, WordPress websites when that CMS fits, and focused landing pages for services, campaigns, appointments, and quote requests.
The scope covers page structure, clear messaging, trust elements, contact paths, mobile usability, and basic technical SEO and AI-search discoverability foundations. Forms, tracking, and integrations are confirmed for the project.
Business Websites from $1,995
I redesign and modernize existing websites, rebuild older WordPress sites, and plan content migrations. Conversion improvements can make services, navigation, and enquiry paths easier to use.
Existing-site migration starts with an inventory of valuable content, URLs, media, forms, and integrations. I plan redirects where needed and test the rebuilt site before an agreed launch and handoff.
Website Modernization & Migration from $4,995
I can add interactive calculators, guided quote tools, multi-step lead forms, and customer intake workflows. Customer portals and custom web applications are considered when technically appropriate.
Applications involving logins, databases, payments, sensitive data, multiple users, or complex integrations require discovery, technical assessment, and a custom quote. Standalone tools are scoped separately.
Custom Websites & Tools from $3,995
Starting prices are in USD for defined projects, subject to scope. Landing pages and standalone tools are quoted for their specific requirements; complex applications do not qualify automatically for the starting price. Larger or complex projects may begin with paid discovery. Search rankings, traffic, leads, and AI citations cannot be guaranteed.
Work you can inspect
My own website illustrates the managed approach. The migration example shows experience with a larger, content-rich website.
I planned, wrote, designed, built, and refined this consulting website using the managed approach I offer to clients.
Explore this websiteI modernized and migrated a content-rich legacy website, reorganizing its content and addressing structural and presentation issues.
Historical Google Search Console comparison: clicks 30 to 71; impressions 28.6K to 51.2K; average position 22.8 to 14.3.
Adjacent two-week measurement periods. These figures do not establish that the migration alone caused the changes and do not guarantee future outcomes.The Northline Roofing website is a design concept, not a completed client engagement.
Optional support
Forms, appointment booking, estimate requests, owner notifications, CRM routing, customer acknowledgements, and defined follow-up workflows can be scoped separately. A basic form does not automatically include a CRM, pipeline, messaging subscription, or automation. Chat widgets and AI-assisted features require feasibility confirmation. Scope, third-party fees, and data handling are agreed before implementation.
One-time projects can include an agreed care plan. Hosting is not automatically included. The proposal defines hosting, backups, maintenance, update allowances, workflow monitoring where applicable, support limits, and third-party fees. Care has defined limits; third-party platforms retain their own licensing and transfer rules.
New pages, articles, substantial rewrites, and work beyond a managed plan’s minor-update allowance are agreed separately. Review existing website and content add-on rates →
Modernization and migration
I plan the work around your business goals and existing website. For migrations, I review what should be retained and how changed URLs will be handled. Rankings, traffic, and conversions cannot be guaranteed.
Review the current website and its valuable content
Inventory pages, URLs, media, forms, and integrations
Plan the page structure and any redirects
Rebuild or modernize the website
Test functionality, search foundations, and responsive behavior
Launch with an agreed handoff or maintenance plan
Choose how we work
One-time projects: I agree the deliverables, payment milestones, and handoff with you. After full payment, the agreed source files and transferable assets are handed over under the project terms. Hosting and ongoing care are separate unless included in the proposal.
Managed plans: The existing Starter Managed and Growth Managed plans include hosting and agreed support, with a 12-month initial commitment and their own file-release and transfer terms below.
The $1,999 Growth Ownership plan is a standardized 5–7 page build with its existing terms. It is separate from a scoped Business Website project starting at $1,995. The optional GBP-connected Living Website Companion also has its own eligibility, subscription, and exit terms.
Existing managed website plans
These existing Upwork website options remain available with their established fees and ownership terms. They are separate from the scoped one-time projects above and the Living Website Companion included with qualifying GBP management.
Managed website · Upwork
$129/month
One long-form page · USD
A focused custom website with hosting and routine support.
$129 one-time onboarding
12 monthly payments + onboarding: $1,677 total. Onboarding and month one are funded before work begins: $258. See ownership and transfer terms below.
Discuss Starter ManagedManaged website · Upwork
$249/month
Custom 5–7 page website · USD
A fuller custom website for services, proof, and clear customer next steps.
$249 one-time onboarding
12 monthly payments + onboarding: $3,237 total. Onboarding and month one are funded before work begins: $498. See ownership and transfer terms below.
Discuss Growth ManagedOwn the website from launch
$1,999one time
Standardized 5–7 page website · USD
A completed website you own from launch, with care available separately.
No monthly website-service commitment
No 12-month service contract, buyout, or transfer fee. Optional Managed Care: $99/month or $999/year, available only with this plan; cancel with 30 days’ notice.
Discuss Growth OwnershipStarter Managed and Growth Managed use 12 monthly payments. Onboarding and month one are funded before work begins; later service months are funded in advance through Upwork.
Managed sites stay on Allen’s infrastructure during the term. Source files, production files, and transferable assets are held until the term completes. Choose Growth Ownership if you need independent hosting and ownership from launch.
Optional post-term transfer for an Upwork managed plan is $299, including files, transferable assets, and one standard technical handoff. Early file release uses a voluntary buyout quoted case by case, not a termination fee, penalty, or debt. Growth Ownership has no transfer fee.
Domain registration, renewals, paid third-party tools, migrations, new pages, articles, ongoing SEO campaigns, and advanced functionality are separate unless approved. Supported companion hosting has its own subscription and exit terms. These managed-plan transfer terms do not apply to fully paid custom project handoffs.
See website and content add-on rates →Prospective Upwork clients continue communication, contracting, milestones, and payment through Upwork. I document the scope, fees, ownership, and any ongoing service there before work begins.
Start with the problem
Share your current website, business goals, and the changes or functionality you have in mind on Upwork. I’ll help define a practical scope and the right handoff or care plan.